Choosing the best agent to sell your home

There are various reasons why people put their property up for sale. The most common reason is to move up the housing ladder to a larger home to cater for a growing family or improved financial position, or to down size after the kids have left and vice versa.

Whatever the reason for wanting to sell, it is true that in times when property prices are not so buoyant, one of the prime motivators is either to realise equity and downsize, or just get away from a financial situation which has become untenable. Only the seller truly knows the personal reason why they want to move, but the question is how do I choose the perfect agent for me?

When going through the various media platforms you find a host of estate agents, each vying for your business. But which one should you choose? How do you know which one is best suited to sell your home and how do you know you can trust them? Below are some pointers one should consider when choosing the right agent for them:

Estate Agent

Choose a tried, tested and trusted, well established agency selling property in your locality, preferably one that has been recommended by someone who has used them before.

Ensure that the agent you are considering is registered with the governing body which is the Estate Agents Council of Zimbabwe to avoid the risk of being conned along the way.

If an agent is well established, it is a sure sign that they have been doing something consistently right over that time. That said, there is nothing wrong in selecting a newly-formed company as it may be staffed with a breadth of experience, but do your research first. It is no good selecting an agent with little experience just because they charge a much lower fee. As in all things, quality often comes at a price. Test the agent before engaging their services by acting as a prospective purchaser. Make a checklist of how well you are welcomed, how promptly, enthusiastically and professionally you are treated and how thorough they are in addressing your needs. If you leave with a positive list of all boxes checked, you can be sure if you instruct that agent to sell your home; potential buyers will be similarly treated when introduced to your property.

A busy agents office will be a hub of activity so watch each office assess the mood before you walk in. Does the office look well organised and professional? Is each negotiator looking busy on the telephone or attending to clients - or are they just leaning back in their chairs looking at their watches, bored?

You would also need to see how well the agent is marketing the properties on their current listing and the agent's visibility through all authorised media outlets within the market.

The Agents Commision

Many sellers usually think the agent's commission is exorbitant as they feel their work may not justify the commission charged. What they do not know however is that there is much more to selling a property than merely taking a photograph, placing an advertisement in the paper and erecting a For Sale board on the street.

The reality is that the physical process of selling a property is relatively easy if the agent has sufficient buyers on their register. The real work of the true, professional estate agent begins when a sale has been agreed: keeping all parties informed, progress chasing and managing often tenuous chains. That is when the agent earns their crust - where one can distinguish between a quality agent and someone who is merely good at matching buyers to properties, which is a completely different prospect altogether. Food for thought!


01 Oct 2019
Author Seeff Zimbabwe
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In association with Beyond your expectation